Experiment in Environmental Conservation
We care about the planet, and we’ve seen firsthand how a ranch can rehabilitate the land through regenerative agriculture. By planting native grasses and letting the cattle graze freely through cattle rotation, they fertilize the soil while creating a food system that’s sustainable and healthy. Along the way, we transformed into a passionate, globally networked purveyor of 100% grass-fed, grass-finished beef.
Regenerative agriculture is something we’re deeply committed to because it’s a way of farming that works with nature rather than against it. By farming the way people have for thousands of years, we’re learning the lessons from those that came before us and making a better, more productive present. By farming this way, we help foster deep, life-giving soil while practicing carbon sequestration, which helps reverse the effects of climate change and creates a healthier planet.
The humane treatment and 100% grass-fed diet of our cattle is fundamental to everything we do. That’s why our practices — and those of all the folks we partner with — meet the highest standards of animal welfare. But we don’t stop there. We exceed those measures every chance we get.
We make 100% grass-fed, grass-finished beef so you can have clean, delicious meat on your table every single day. That means raising the animals on a clean diet, which means no antibiotics hormones, or anything artificial—just grass.
For Us, It’s Not Enough to Just Source Beef
We are dedicated to meeting the highest standards of animal welfare throughout the entire supply chain. We proudly only work with those who share our passion, practices, and beliefs. We visit each and every one of our partners. We know our producers. We know our animals. We know our employees. Most of all, we know our purpose: To ensure the humane treatment and 100% grass-fed, grass-finished diet of our cattle so our customers can feel good about eating beef again.
