Better Future From The Grass Up
We believe in treating our planet the way it deserves to be treated. By restoring native grasslands and healing the soil through the practice of regenerative agriculture, we’re growing a thriving and humane ecosystem for better beef, and a better world. And we’ve done so since before “regenerative” was even a common term.
Conventional Versus Regenerative Agriculture
We opted out of the conventional, unnatural methods of mass production (and planet destruction) used today.
Our regenerative agriculture approach allows cattle to roam freely and graze on native grasses to restore the land, improve soil, and help reverse the effects of climate change through carbon sequestration.
So if making better beef for a better world is “unconventional”, then we’re encouraging everyone to opt in. Think unconventionally by choosing 100% free-range, grass-fed beef for your next meal.
“We don’t just want you having tastier meals for you and your family, we want to build a world that’s better for everyone —and everything —that comes after us.”
Teaching the Next Generation
The concept of Regenerative Agriculture can be hard to understand, for both adults and kids! To help the next generation understand the importance of this concept, we put together several free coloring and learning pages for download.
Our Plan For Change
This work isn’t just regenerative , it’s necessary. And it takes a village.
We’re careful to cultivate partnerships with diverse suppliers around the globe who prioritize the care of animals and strive to leave a positive environmental footprint.
Our network of ranchers, processors and suppliers strive everyday toward the highest standards of responsible, regenerative land management, humane handling practices, and grass-fed and finished protocols.
Learn more about our 2021 Environmental award from Pratt Industries here.
Our Plan For Change
• Our Sustainable Partner Network
• Rotational Grazing
• No-Till Land & Soil Management
• Promotion Of Biodiversity
• Measurement For Success
Regenerative Resources
We believe in many causes and non-profit organizations that share our vision for the future. Learn more about our partners at The Savory Institute, Climate Collaborative, Kiss the Ground, The Carbon Underground and Sustainable Dish.
